개인 맞춤형 화장품 비즈니스 가이드라인

In Korea, business guidelines for nurturing professional manpower in the cosmetic industry are insufficient despite the implementation of legislation and certification system for customized cosmetics. Therefore, in this study, guideline design for customized cosmetics businesses was studied. As a research method, literature on domestic and foreign market conditions and cases of each business type of the customized cosmetics market were analyzed. In addition, a focus group interview was conducted on the guidelines by creating a group of professionals and employees in the customized cosmetics industry. As a result, it was found that the guidelines for individual business owners of customized cosmetics were institutionalized into 4 types, and essential information needed for introduction of the customized cosmetics into the market and information needed for general practice should be provided. It is expected that this study will be developed as a guideline that can guide the growth of the cosmetic industry and the vitalization of the customized cosmetics business in the future.

출처 : 패션 비즈니스 약어 : Fabi / 2022, vol.26, no.4, 통권 145호 pp. 123-135 (13 pages) / 발행기관 : 한국패션비즈니스학회 / 연구분야: 자연과학 > 생활과학 / 한채연 /Han Chae Yeon ¹ ,  남현우 /Nam Hyun woo ² ,  신세영 /Shin Sae Young ^{3    1}서경대학교  ²서경대학교  ³서경대학교 – https://www.kci.go.kr/kciportal/ci/sereArticleSearch/ciSereArtiView.kci?sereArticleSearchBean.artiId=ART002882358